Nashira SpA is a company specialized in
in commercial consulting and in import/export
Import and marketing of products to support the commercial projects implemented. Nashira SpA, founded by Rita Caprera and Maurizio Matteucci, supports its clients to whom it proposes new commercial projects, with the research and sourcing of products to trade or sell and, where necessary, assists the client in certifying and marketing the imported products.
Main Projects carried out by senior partners
Some examples of Concept, design and implementation of innovative projects.
Opticians' corners in hypermarkets
We created in 1998, for the first time in Europe, the concept of a free service point for prescription glasses, sunglasses and pre-assembled glasses near the checkout counter in hypermarkets.
Parapharmacy corners in hypermarkets
In 2006, with the liberalization of the sale of OTC products in parapharmacies, the parapharmacy corners revolutionized the commercial proposal of OTC products in hypermarkets, abandoning the traditional model proposed by the pharmacy, adopting a very aggressive positioning, typical of large-scale distribution channel.
Competitive positioning, typical of the world of large-scale retail trade, with turnover results per square meter unthinkable until then.
We applied the experience gained in large-scale distribution to parapharmacies, using innovative layouts and non-traditional commercial policies for the pharmaceutical world.
Accessories - Eyewear (Ray Ban e Oackley)
In 2019, the ideation of an anti-fog product for lenses, adopted by some of the most important global brands (Ray Ban and Oackley).
Car wash with no water use
In 2018 we launched in shopping malls the innovative project of washing cars without using water in the spot where the car was parked by the customer, while he shops. From this project we started the start up Wow Dry Car Wash.
Founding partner and administrator
Since 2020, it has started importing and commercializing products in the optical, health and chemical sectors.
From 2017 to 2019, she conceived the Dry Car Wash project and oversaw its launch.
Since 2016 to date, she has been working as a consultant through Caprera & Partners spa.
October 2015 – September 2016
DMO spa – Beauty and Wellness Channel Director
Responsible for the development project of the pharmaceutical/parapharmaceutical area within the points of sale
October 2008 – September 2015
Essere Benessere spa
Parapharmacy Division Director: opening of 32 parapharmacy corners inside IPER and Carrefour hypermarkets (2008-2010) and opening of 83 City Stores throughout the country (2012-2013).
April 1998 – September 2008
Responsible for strategic projects in corners division: opening of 80 optical corners within the large-scale distribution channel (Finiper, Carrefour, Coop, Auchan, Il Gigante, Iperal and Panorama)
2018 to date: zero fog anti-fog patents:
– worldwide exclusivity in the optical sector for Luxottica lines: Ray Ban e Oakley
– Spary&Swim for swimming
– Aget Service (Amuchina) Imola
2017-2019 : partner in the implementation start up project Dry Car Wash
1998 – 2018 : Founding partner, shareholder and chairman Corner Ottica in the large-scale distribution channel company Gruppo Randazzo. Conception, design and implementation 80 optician corner in the large-scale distribution channels (Finiper, Carrefour, Coop, Auchan, Il Gigante, Iperal e Panorama)